In 2022, you can expect B2B marketers to continue their investments in blogs and email marketing and increase their investments in social media.ī2C marketers invest in the same top channels as B2B marketers, but the order is different: social media, email marketing, then websites and blogs. When sending emails, subscriber segmentation and message personalization are the most effective strategies. In fact, 40% of B2B marketers say that newsletters are critical to success. Considering that search engines are the primary source of discovery for new products and services and people make 97,105 searches on Google per second, SEO has significant implications for businesses using the strategy for advertising.Įmail is a powerful channel for B2B marketers because it helps share educational content with customers. Using keywords that are hyper-related to your business helps you draw customers to your website, as they can search for keywords directly related to what you offer and come upon your site in SERPs.
SEO is one of B2B marketers' primary marketing strategies, likely because of the popularity of websites. It's filled with business-minded individuals, which is exactly who you want to reach as a business-to-business marketer.ī2B marketers likely focus significant effort on website and blogging channels because buyers often rely on websites before making purchasing decisions, so a website is a great way to convey information to people involved in B2B sales. Social media is the top-used digital marketing channel likely because of LinkedIn (which is reported as their most effective channel).
HUBSPOT BLOG HOW TO
In this post, we'll discuss the findings that will help you understand how to amplify your reach, resonance, and revenue, all while prioritizing what matters most: your customers.Īccording to HubSpot data, the top channels used by B2B marketers are social media, websites and blogs, and email marketing (as shown in the image below). To learn more about the marketing channels that are being used by businesses today, the HubSpot Blog surveyed more than 1,000 global marketing professionals working in B2B and B2C companies to find out the channels they leverage. So, while the decision to use specific channels should come from your audience insights, it's essential to understand different channels' value. In short, marketing channels are the different tools and platforms you use to communicate with your target audience.
This is why it's important to understand marketing channels and which ones you should use to leverage your content marketing goals.
Creating content is usually the most fulfilling and enjoyable part of a marketer's job but distributing that content is just as important.Īfter all, if no one sees your content, they definitely won't come. Too often, we forget that content marketing consists of two separate words - content and marketing. Even though Field of Dreams is one of my favorite movies, the saying "If you build it, they will come" sadly doesn't apply to content marketing.
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